MIAMI, April 3, 2019 (Press Release)
The 35th edition of the Miami Open presented by Itaú showcased the best Miami has to offer, including tennis, art, culture, cuisine, and entertainment in its new Hard Rock Stadium home. The event featured record crowds, an elevated guest experience, and a first-ever community service day.
The 2019 Miami Open set numerous attendance records: 15 of its 24 sessions had higher attendance than the previous records, including an all-time singles-session attendance mark of 32,831 during the Saturday, March 23 day session. Overall, the tournament’s two-week attendance was 388,734, breaking the old record of 326,131 set in 2012. It also marked the 10th consecutive year the tournament recorded more than 300,000 in total attendance.
Elevated Guest Experience
The guest experience at the 2019 Miami Open was curated with the utmost attention to detail, featuring the best of Miami culture, entertainment and luxury.
Food and beverage
The tournament’s local restaurant partnerships with Bluestone Lane Café, Bourbon Steak by Michael Mina, Casa Tua Cucina, Chī Fa, Kiki on the River, Novecento, Pincho Factory, Sushi Maki and SuViche , alongside high-end beverage activations by Moët & Chandon, Kim Crawford, Stella Artois and William Grant & Sons offered fans the opportunity to enjoy many unique dining and lounging experiences.
Art and music
The Miami Open also collaborated with Art Miami and Goldman Global Arts to curate art murals and gallery work by internationally renowned artists and showcased a range of musicians and DJs.
The luxury seating at Hard Rock Stadium elevated the premium seating experience to a new caliber unlike any seen before in tennis. These premium seating options featured multi-screen experiences with large-screen televisions and tablets, spacious seating with ample legroom complete with an all-inclusive club showcasing world-class fare.
Miami Open Unites
On Tuesday, March 19, 2019, the Miami Open hosted ‘MIAMI OPEN UNITES’ – a day of service dedicated to giving back to the South Florida community. The program was the first-ever for a tennis event and was inspired by Walk the Walk, an annual day of service during which all Endeavor (parent company of IMG, which owns the Miami Open) employees spend a day giving back to their communities.
Through Miami Open Unites, ATP and WTA players participating in the tournament deployed to five grassroots projects throughout Miami, ranging from rebuilding homes, serving meals to the homeless, working with animals at the Humane Society, speaking with children about overcoming adversity and visiting with sick children at one of the local hospitals. In addition, ATP Charities and WTA Charities each donated $1,500 to Health in the Hood.