LONDON, November 14, 2016
The ATP and renowned lifestyle fashion brand LACOSTE have announced on Monday a three-year renewal of their partnership at the prestigious season-ending Barclays ATP World Tour Finals at The O2 in London.
The agreement will see the ‘Crocodile’ brand continue to dress the line judges, ball kids, and mascots, at the world’s biggest indoor tennis tournament at The O2, through 2018. As a Gold Partner of the tournament, LACOSTE has been a long-standing sponsor of the ATP’s season-ending event since 2002.
Chris Kermode, ATP Executive Chairman & President, said: “LACOSTE has been a valued partner for our season-ending event over the past 15 years. Our season finale has grown significantly in stature during that time, attracting record crowds on-site at The O2, and more than 100 million viewers on TV. We look forward to continuing our successful partnership with LACOSTE over the next three years.”
In addition to on court brand exposure at this year’s event, LACOSTE will organize an Under-14 invitational tournament for a second consecutive year, set to take place this week on the practice courts at The O2.
Thierry Guibert, LACOSTE Group CEO said “Renewing the partnership with Barclays ATP World Tour Finals is a further demonstration of our authentic heritage and actual presence in Tennis. We are very happy to continue the relation with this event that symbolizes our values of tenacity, performance and excellence.”
The renewal also includes a continuation of the agreement that sees ATP staff, including umpires, wearing LACOSTE at all ATP events.