KILCHBERG, December 13, 2017 (Press Release)
Lindt & Sprüngli is very pleased to announce the extension of its partnership with Roger Federer, the 19–time Grand Slam Champion and most successful tennis player of all times. Roger Federer is respected and admired around the world for his outstanding sporting achievements and his likeable demeanour. He perfectly embodies Swissness, premium quality, passion and skill – values that Lindt & Sprüngli stands for as a traditional Swiss company.
The global popularity of the ambitious elite athlete Roger Federer has made him the perfect brand ambassador for Lindt since 2009. The extension of the successful partnership, shaped by numerous emotional and enjoyable moments, joint events and charity activities, helps Lindt to strategically further enhance its brand awareness around the world and gain a foothold in important markets of the future. The partnership with Roger Federer is a complementing feature of Lindt’s successful global brand strategy with the Maître Chocolatiers. The exact details of the global contract have not been disclosed.
“We are very proud to once again extend the successful partnership with our brand ambassador Roger Federer. In this very extraordinary year for him, he has shown his ability to write sport history with unwavering maximum effort and a great degree of passion. Lindt and Roger Federer both stand for the highest Swiss quality”, says Ernst Tanner, Executive Chairman of the Board of Directors of Lindt & Sprüngli.
“I grew up with Lindt products so, as a Swiss and an enthusiastic fan of chocolate, I associate the close partnership with Lindt with wonderful childhood memories. As I travel around the world, people are always asking me about Lindt and I am very proud to be part of the Lindt family”, says Roger Federer.