Miami Open Attracts Premier Brands

MIAMI, April 4, 2019 (Press Release)

The Miami Open presented by Itaú concluded it first event at its new home at Hard Rock Stadium and all of its new and returning partners truly helped to elevate the event.

Even before playing its first match at its new home, the tournament continued to attract premier global brands due to its international fan base, celebrity appeal, and television exposure.

In August, the tournament’s presenting sponsor Itaú renewed its partnership with the Miami Open through 2024. In addition, the tournament also saw its Official Apparel sponsor LACOSTE renew through the 2024 event.

One of the Miami Open’s new partners was Ultimate Software, which signed a three-year deal to be the official Human Resources and Payroll Solutions sponsor of the event.  As part of its partnership, Ultimate Software acquired exclusive naming rights to the 72 Club, one of the most luxurious seating experiences in all of South Florida’s sports and entertainment.

Joining the list of leading tournament partners for 2019 included Avocados from Mexico, Fast Dry Courts, MSC Cruises, William Grant & Sons, Kim Crawford, Azimut, Assist Card, Mundo Tennis Tours, and Whiteclaw.

Further strengthening its involvement in the tennis world, Emirates returned as the official airline sponsor for the tournament, along with platinum sponsors Peugeot and Rolex.