Strong Commercial Support Building For ATP Cup

ATP Cup (photo: Chris Hyde/Getty Images)

ATP Cup Press Release, December 23, 2019

Strong commercial support is building for the ATP Cup, with world class brands signing on for the new 24-country team competition.

“We’re excited to see a strong cohort of premium brands align with the ATP Cup ahead of the tournament’s first edition,” Tournament Director Tom Larner said.

“The ATP Cup will showcase men’s tennis in a new and exciting way and it’s pleasing to see the likes of RolexMarriott BonvoyANZKia MotorsDunlopCarlton & United Breweries and more invest in the tournament to deliver a brand new experience for the players and spectators.

“This robust commercial interest highlights the new opportunities the ATP Cup offers to brands to engage with the global audience in a different way,” Larner added.

·        Host city partners Tourism and Events Queensland and Brisbane MarketingTourism WA and Destination NSW will host the tournament across Australia

·        Luxury watchmaker Rolex will be the official timekeeper of the ATP Cup

·        Marriott Bonvoy will accommodate the playing group, coaches, VIPs and tournament staff at participating properties in each city

·        ANZ continues to support Tennis Australia’s grassroots program ANZ Tennis Hot Shots with a number of participation initiatives taking place during the tournament

·        A Kia Motors fleet will transport players and officials in each city

·        Dunlop will supply the official tennis balls

·        Carlton & United Breweries (CUB)’s Stella Artois and Pure Blonde Organic CiderSchweppesCanadian ClubAperol and Treasury Wines will keep spectators refreshed

·        La Roche-Posay will provide spectators with sunscreen

·        Toshiba will provide onsite technology support; and

·        BLK Sport will outfit staff, ballkids, officials and volunteers in technical apparel.