ATP Cup Press Release, December 25, 2019
Fans counting down the days to the inaugural ATP Cup beginning 3 January can get a jumpstart on the excitement with the launch of the ATP Cup Bracket Challenge Game.
FanHub, a global leader of digital gaming platforms, developed the game with ATP to increase engagement and awareness of the 24-country event played in three Australian cities that will kickstart the 2020 ATP Tour season.
Fans will be tasked with picking the six group winners and six best second-place teams from each group. Then, after predicting which two second-place teams will have the best group record needed to advance to the Final Eight, fans will pick winners from the quarter-finals, semi-finals and final.
The game features 24 public leagues by country, one overall league and unlimited leagues (both private and public) created by fans.
The grand prize for the winner of the overall league is a VIP trip for two to the semi-finals and final of the 2021 ATP Cup, including a backstage tour and meeting with an ATP Tour player.
Picks must be made before the tournament begins but can be modified during the 10-day event. Correct unchanged picks made before the tournament earn more points in the game than picks made once the tournament is underway.
ATP Cup, featuring the likes of World No. 1 Rafael Nadal, Novak Djokovic, Stefanos Tsitsipas and Dominic Thiem, will be held 3-12 January in Brisbane, Perth and Sydney, with the Final Eight played exclusively in Sydney.
“We have always enjoyed the best in class work provided by FanHub, and we believe that this new project will help us elevate the ATP Cup and enhance the fan engagement around our major season launch event to a new level through casual gaming,” said Ross Hutchins, Managing Director, ATP Cup. “While our core fans will enjoy the competition, the ability to gamify the event leads us to a bigger goal, which is having casual fans more engaged, and this will be a solid step in helping reach that point.”
“Tennis has long been one of the sports where fans have enjoyed competitive gaming and being able to work with the ATP in building this bracket challenge will be a great way to expose this unique, first-time event to a global audience,” said Andrew Cronyn, Managing Director FanHub. “The free to play game enables the ATP to engage with fans throughout the tournament, giving them a reason to keep coming back to ATP’s digital platform and bringing the sport of tennis to the forefront.”