Australian Open Extends Innovative Partnership With Uber

MELBOURNE, January 24, 2020 (AO Press Release)

The Australian Open has again partnered with Uber Eats as the Official Online Food Delivery App for the tournament, as the latest Tonight, I’ll be eating campaign premiered on Tuesday night.

Last year the collaboration between the Australian Open and Uber Eats caused a sensation, with the ground-breaking campaign again to be integrated into the Channel 9 coverage.

More famous Australian faces, alongside a raft of current and former tennis players, will feature in the ads with fans spying a first glimpse of the latest creative with Sharon Strzelecki taking to the court as an eager ballkid.

“We are delighted to extend this historic partnership with Uber Eats,” Tennis Australia CEO Craig Tiley said.

“We are always open to new and innovative ideas at the Australian Open. The Uber Eats commercials were hugely popular last year and we look forward to seeing what promises to be more memorable and entertaining creative for this year’s event.”

Uber Eats Head of Marketing for APAC, Georgie Jeffreys, commented on the renewed partnership, which will focus on bringing fans more entertaining moments at the Australian Open in 2020.

“We’re looking to distil the same kind of magic that brands unlock during the Super Bowl in the United States during our own homegrown global sporting event – the Australian Open.

“Building on the success of last year’s campaign, we’re working harder than ever to raise the bar with even more fun and engaging moments for tennis fans to enjoy seamlessly inside this year’s broadcast.”

Uber will also be providing hundreds of free rides to fans heading to the Australian Open via their Fan Fleet, which includes 30 sleek Kia Seltos vehicles. Ordering a complimentary ride to the Australian Open from Melbourne’s CBD is easy, with Uber patrons selecting the Kia Fan Fleet icon from the list of ride options inside the Uber app.

“With tens of thousands of fans coming to the event every day it’s a priority to ensure everyone can access the site easily and safely, and we are pleased to have Uber on board to help us look after our fans,” Tiley said.