PARIS, January 8, 2022 (FFT Press Release)
The French Tennis Federation (FFT) is pleased to announce the signing of an agreement with beIN Media Group for coverage of Roland-Garros over the next five years (2022 to 2026) in South East Asia.
Under the agreement, beIN SPORTS will become the exclusive broadcaster of the Parisian Grand Slam event in the following countries and territories: Thailand, Cambodia, Laos, Hong Kong, Malaysia, Brunei, Indonesia, East Timor, Philippines, and Singapore.
beIN SPORTS will provide extensive coverage of the tournament on its TV channels and digital and OTT platforms. Roland-Garros will also benefit from beIN SPORTS’ strong local presence in each of these markets.The deal will allow beIN SPORTS to boost its premium sports coverage and its coverage of tennis in particular.
The FFT is delighted with the partnership, which will increase the value of Roland-Garros’ media rights in this market and will further enhance the tournament’s profile.
Gilles Moretton, FFT President, said:
“We are very pleased to have signed this broadcast agreement with beIN SPORTS. As well as underscoring the ever-increasing interest of tennis fans in the tournament, it will enhance the status that Roland-Garros enjoys in South East Asia.”Mike Kerr, managing director of beIN SPORTS ASIA PACIFIC, said: “As the only Grand Slam played on clay and most unforgiving of all tournaments, Roland-Garros is arguably the best spectacle tennis has to offer. We are thrilled to include Roland-Garros in our ever-expanding line-up of premium sports content, and our goal is to build a strong tennis proposition on beIN SPORTS and strengthen the great sport we have on offer across our platforms.”