FFT Press Release, February 8, 2022
The FFT and Spanish advertising and marketing agency VRM (Virtual Real Management) start their collaboration to create Roland-Garros experience to prestigious tennis settings around the world. Together, they will organize premium hospitality events with the aim of offering global tennis fans an immersive experience that will put them at the heart of the action, no matter how far away they are from Paris at Grand Slam time.
As of 2022 Roland-Garros, FFT and VRM will design and set up exclusive hospitality events held during the tournament’s final week. Guests will have the unique opportunity to meet tennis legends and benefit from their exclusive insight while watching headline Roland-Garros matches live.
Guests will experience a dual reality: physical reality on the clay courts where the events take place; and virtual content that allows them to follow Roland-Garros live in a luxury hospitality setting. As well as watching the tournament i n a premium environment, the platform will deliver a modern and innovative experience that will include pre- and post-match content and activations, such as pundit insights, rallies with tennis legends, networking opportunities, and French cuisine tastings.
Operated jointly by FFT and VRM, these activations will provide fans around the world with an immersive experience that will see Roland-Garros maintain its high standards of elegance and prestige.
“VRM is a global multisport solution that provides access to unique experiences. The VRM project is a unique way of bringing major entertainment events together, without the need to be present at them,” says Juan Marí Guillot, CEO of VRM and promoter of this project together with his partner, Pablo Sánchez Marquiegui. This type of initiative,” adds Juan Marí, “brings these major sporting events closer to their fans around the world and is also an ideal solution for brands, whether they are sponsors of the competitions or not, because they can link up with them and bring exclusive content to their customers through our events and multiverses. We want to become,” explains the Barcelona businessman, “the best global solution to offer a unique experience in the lives of tennis fans thanks to our technology.
“We are delighted to team up with the VRM agency in order to organize innovative events within the framework of the Roland-Garros tournament. This collaboration will allow us to offer a unique experience to tennis fans from all over the world. This initiative will also help to boost the Parisian Grand Slam’s international influence,” announced Gilles Moretton, President of the French Tennis Federation.